Robert Plotkin is an author, writer and consultant who has been pursuing excellence in the beverage industry for over twenty years. His keen ability to deliver critical information important to the success of beverage operations coupled with his off-beat sense of humor keeps his audience attentive and interested in the subject being presented. Find out how your group, organization or beverage business can profit from the over 25 years of beverage management experience Robert has accumulated.
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I keep pretty busy writing about cocktails, spirits, wine, bars and restaurants, for Mix, its magazine parent Nightclub and Bar and a variety of other publications, including my blog drinksink.blogspot.com. But getting involved with writer and consultant Robert Plotkin last year on his latest project, “Successful Beverage Management,” is one of my favorite things now, although presenting in front of an audience with the Tasmanian devil can be quite a work out. We sold out our session at the recent NC&B Bar Show, and soon we’re making the next step and taking the show on the road. First stop: back in Las Vegas in partnership with distributor Wirtz Beverage Nevada, where at the end of the month we’ll be helping bar owners and bartenders looking for help fighting the effects of the slumping economy. Those in the area have an added bonus - Wirtz is footing the bill for all qualified attendees, though they must register first. The all-day “Successful Beverage Management” profitability seminar will be held April 27, 2010 at Wirtz headquarters.
Attendees will learn how to reduce costs by preventing internal theft and waste, tracking sales productivity, analyzing pour costs, controlling inventory and effectively managing payroll. Other sessions provide advanced strategies for increasing beverage sales by enhancing drink quality and appeal, smarter pricing, premium product use, improving guest service, taking advantage of beverage trends, increasing effective in-house marketing and building repeat business. For more info or to register, contact Robert Plotkin at robert@barmedia.com, call Wirtz Beverage at (702) 699 8851, or visit www.barprofits.com. See you there.
The first time I attended the Nightclub & Bar Show in Las Vegas was in 1987. I had just started writing for the magazine, which at that point was only two years old and still very much evolving and finding its voice, so to speak.
If memory serves the convention that year was held at the Tropicana in an adjacent building at the back of the property. Despite being a fraction of the size of what it is today, I needed a minute or two to take in what I found. The smallish hall was rocking. Its walls reverberated from the hard driving music. Laser lights circled the room, strobes flashed and confetti cannons occasionally filled the air with streamers.
It took less than an hour for me to make several circuits around the show floor, but they proved unforgettable laps. I rejoiced in sampling new spirits being offered by the few suppliers who had booths. There was a glass company exhibiting several new lines of glassware, beer companies handing out free samples and a smattering of booths featuring bar-appropriate finger foods. Not to mention equipment purveyors and suppliers all demonstrating the latest and greatest.
The show’s mini-educational track presented me with my first opportunity to hear industry mega-stars like Jon Taffer, Patrick Henry and Bob Sikora of Bobby Magee’s speak on their areas of expertise. To say I was awe struck would be something of an understatement.
Now 25 years later the annual convention is referred to simply as “The Show.” It’s now held in two of the Las Vegas Convention Center’s cavernous exhibition halls as every company catering to the on-premise industry is represented there with at least one booth—and I do mean everyone.
Walking the aisles you’ll pass CEOs of national accounts, master distillers, club owners, restaurateurs, bartenders, wine makers, DJs, brewmasters, celebrated mixologists and rapidly aging trade writers. Being Las Vegas, you’re also going to bump into a bunch of curious looking folks and women wearing little more than a well-placed handkerchief or two.
The Show’s educational program has grown into the best in the business, with scores of graduate-level seminars and workshops from which to choose.
I’m extremely proud of my longstanding association with Nightclub & Bar magazine and having attended 23 of the 25 Las Vegas Nightclub and Bar Shows. It still ranks as the professional highlight of my year.
If you enjoy making cocktails, enjoy drinking cocktails or simply know a registered voter, then Tales of the Cocktail is for you. It’s the largest and most prestigious cocktail-oriented event in the world. The annual festival is a celebration of culture and cuisine that pays tribute to the extraordinary life and times of the American cocktail. Now in its 7th year, the five-day event will bring together the best and brightest of the international drinks community—award-winning mixologists, authors, writers, bartenders, chefs and cocktailian gurus.
Tales of the Cocktail will be held in New Orleans on July 8th-12th. The schedule of events includes a series of spirited dinners, demonstrations, tastings, competitions, seminars, book signings, tours and parties, all of which will be accompanied by flights of the breathtaking cocktails. Last year, more than 16,000 people poured into the historic French Quarter to attend the Tales of the Cocktail.
This year’s roster of participants reads like a Who’s Who of mixology, including such celebrated folks as:
Gary Regan, mixologist, author, journalist and celebrated drinks writer
Ted Allen, Emmy Award winner and star of “Chopped”
Tony Abou-Ganim, celebrated mixologist, a.k.a. The Modern Mixologist
Audrey Saunders, mixologist, owner/operator of The Pegu Club, New York
Charlotte Voisey, award-winning mixologist and Hendrick’s Gin brand ambassador
Julie Reiner, co-owner and creative director of the Flatiron Lounge, New York
Francesco Lafranconi, mixologist and international cocktail authority
Adam Seger, noted bar chef, sommelier, general manager of Nacional 27, Chicago
Jack Robertiello, author, journalist, consultant and former editor of Cheers
David Wondrich, celebrated mixologist, author and drinks historian
Georg Riedel, 10th generation glassmaker and president of Riedel Crystal
Donna Hood Crecca, editorial director of Nightclub & Bar Magazine
Jim Meehan, drinks author, trade writer, PDT, New York
Ted Haigh, author and cocktail historian, a.k.a. “Dr. Cocktail”
Simon Ford, mixologist, Plymouth Gin brand Ambassador
Jared Brown and Anistatia Miller — directors of the Exposition Universelle des Vins et Spiritueux (EUVS)
Tales of the Cocktail is hosted by the non-profit New Orleans Culinary and Cultural Preservation Society. Its mission is to preserve the rich history of the restaurants and bars of New Orleans and the unique culture of dining and drinking famous to the city, while educating locals, visitors and the hospitality industry about this culinary heritage.
Founder Ann Rogers Tuennerman has created one of the most spirited, thoroughly enjoyable gigs in the country. Tales is a “can’t miss” event hosted by the coolest city in North America. A grateful and parched nation thanks you. Ann. You’re the mint in our Mojito.
For more information on Tales of the Cocktail, visit the website at www.TalesoftheCocktail.com or call 504-948-0511. Tickets for all events are now on sale.
I’ve never blogged about a retail limited time offers (LTO) before today. Frankly, there hasn’t been a reason to before today. The product that grabbed my attention is the recently introduced Ultimate Caipirinha Kit, an inspired co-pack consisting of award-winning Leblon Cachaça and Finest Call Caipirinha Mix. I’m an ardent fan of both products, so when I saw that someone had the epiphanic notion of piggybacking the two brands together as way Americans can create the legendary Caipirinha, I knew right then and there that I had to offer kudos.
My introduction to Leblon Cachaça was as a judge at the San Francisco World Spirits Competition. The Brazilian cane spirit was so delightfully aromatic and delicious it easily out classed the other cachaças in the competition. The brand was rightfully awarded a double gold medal and subsequently earned heaps of praise from pundits and the intelligentsia.
Finest Call’s Caipirinha Mix is a mixologists dream come true. It’s made with Persian limes, sweetened with agave nectar and loaded with charm and sensational flavor, yet completely free of the operational challenges connected with those made from scratch. The Olympic class product is also shelf-stable, so there’s no need for refrigeration or chance of it going bad in the middle of a busy shift. Just add the cachaça and it should be a smooth journey from there.
I know my way around a Caipirinha. I’ve made them on cruise ships, at a beachside resort in Tabago and scores of cocktail haunts from Manhattan to Manhattan Beach. Trust me, the famed South American drink made with Leblon Cachaça and Finest Call’s mix is every bit as delectable as those I’ve constructed in the past, only much easier.
Managing a bar during tough economic times changes how you approach every aspect of the business. Things you used to take for granted, like cash flow and a steady revenue stream, assume greater importance. Looking after every dollar and every ounce of profit becomes second nature, a survival instinct.
This is the focus of 2 upcoming management seminars to be hosted by Southern Wine & Spirits of Arizona in Phoenix on Monday, January 5, 2009. Presented by BarMedia’s Robert Plotkin and Sean Ludford of Beverage Experts.com (BevX.com), this invaluable full-day program will cover how to eliminate the financial black holes that chronically plague beverage operators. They’ll teach what to look for and how to make adjustments at the appropriate time to keep your costs down.
Authors/beverage consultants Robert Plotkin and Sean Ludford will discuss troubleshooting pour costs, controlling labor costs, how to avoid getting ripped off and reducing bartender turnover. Now more than ever you need to safeguard your margins and protect your cash flow.
The afternoon session will provide you with proven strategies for boosting revenue while adding pizzazz to your beverage line-up. You’ll learn scores of easily implemented, profit-generating ideas from increasing sales of premium brands to delivering expedient, yet hospitable service. You’ll reduce carrying costs, improve drink consistency and capitalize on the hottest drink trends. They’ll cover back bar management and raising revenue without raising drink prices, plus much more. Let their combined 50+ years of hands-on experience work to your benefit.
Presented at Southern Wine & Spirits new state-of-the-art classroom and test-bar, every attendee will receive copies of the most sought after books on running run their beverage operations more profitably. For more information, contact [name removed] of Southern Wine & Spirits of Arizona at [number removed].
About the Presenters:
Robert Plotkin (BarMedia.com) is an expert in the field of mixology and beverage management. He has over 30 years of hands-on industry experience augmented by 20 years as a consultant. He has authored 16 books on the subjects of mixology and management and writes for numerous industry magazines. Plotkin understands the demands of the beverage industry business.
Sean Ludford (BevX.com) knows about the vital role spirits play in an operator’s success. With more than 2 decades of industry experience, Sean has worked as a brand ambassador and educator, as spirits’ director at Sam’s Wines & Spirits and is a contributor/columnist for several industry magazines.
I was wiping up a spill at home and I started thinking about my days behind the bar. I’ve wiped down a lot of bar tops over the years. That got me to thinking about when I worked in a commercial kitchen and then there were those many months employed at a bakery. What struck me is that I couldn’t recall ever using paper towels in any of those businesses.
I thought back further to my childhood and remembered the bag of rags we kept in the kitchen pantry and the drawer of towels we used every day. I know we were told to stop using them and instead use disposable towels in our homes because of germs spreading, but that ultimately just lowered our tolerance to viruses.
So my personal “make a difference” and “going green” initiative is to swear off buying paper towels. I now keep plenty of rags and small wash cloths around, so I don’t miss having paper towels for regular duty cleaning. When one of our pets had an accident I had to put on my thinking cap, but even that has not been enough of an issue to make me turn back. I am re-introducing the rag bag and embracing it. So far so good.
I commend on-premise operators for using tons less paper than we do at home. I challenge you to give it a try in your own home and let me know how it goes.
Managing a bar during tough economic times changes how you approach every aspect of the business. Things you used to take for granted, like cash flow and a steady revenue stream, assume greater importance. Looking after every dollar and every ounce of profit becomes second nature, a survival instinct.
For the most part, ours is a youth-oriented industry. Most owners and managers currently under the age of 45 haven’t had the experience navigating a lounge or restaurant through a prolonged recession. It’s largely an on-premise generation without experience operating in a recession and no strategy in place to enable them to weather the storm.
That having been said, in reality it’s more valuable to know how to deal with challenging circumstances than it is to have previously experienced them. Keeping a beverage operation hitting on all cylinders requires a blend of savvy awareness and strict adherence to standard practices.
To that end, Sean Ludford of BevX.com and I will be presenting 3 seminars on beverage management at the Las Vegas Nightclub and Bar Show in March 1-4, 2009. Each of the hour-long programs covers an essential aspect of profitability and provides attendees valuable insights and practical measures to remain successful even in a down economy.
More information regarding the “Show” is available at nightclub.com. For over 20 years it has been the most important event in the on-premise industry with two huge exhibition halls and three days of educational programs. I’ve included the program descriptions of the 3 seminars Sean and I will be presenting.
These are heady times for the Martini. The American born libation is once again the undisputed king of cocktails, atop the list of drinks that every bar and aspiring mixologist must excel at making. Ones trademark Martini needn’t be elaborate, just well conceived and skillfully executed.
That having been said, purists say many of the so-called Martinis popular today bear no resemblance to the original. Although tasty, they contend cocktails made with cream, juice, cordials and confectionary are interlopers infringing on the drink’s good name. Others suggest that ever-changing drinking patterns and consumer preferences have led to an evolving definition of what sort of libation can be called a Martini.
What then is a Martini? Ostensibly it’s the combination of gin and French (dry) vermouth. The vermouth dulls the bite of the gin, rendering the cocktail incalculably smooth and sublime. The other significant element of the cocktail’s anatomy is the garnish, which traditionally is a speared pair of green olives. More than mere window dressing, they imbue the cocktail with a salty, briny flavor.
However, as mixologists know all too well, the Martini is a highly individualized drink. Vary the ratio of vermouth to the gin and the resulting cocktail will taste markedly different. Certainly changing the base liquor from gin to vodka will a have a pronounced effect, as will serving the drink on the rocks versus the more traditional straight up. Even substituting pimento-stuffed green olives for ones stuffed with garlic or bleu cheese will dramatically alter the taste of the drink.
If change and individuality are at the heart of the Martini’s mystique, then where does one impose creative limitations? In other words, when is the drink so severely altered that it stops bearing resemblance to a Martini and begins to more resemble something entirely different?
For instance, what if the vermouth were replaced with an equally appealing aperitif, such as Lillet or Dubonnet? Is it still a Martini? In the novel Casino Royale, James Bond orders a dry Martini, “served in a deep champagne goblet and made with three measures of Gordon’s (gin), one of vodka, half a measure of Lillet. Shake it very well until it’s ice-cold, and then add a large, thin slice of lemon peel.”
Did Bond commit a social gaffe referring to the cocktail as a Martini? Not only does he substitute Lillet for vermouth, he also splits the base liquor between gin and vodka, which to this day is somewhat unconventional.
Finally, the most contentious point involves whether to stir or shake the drink. Both techniques have their supporters. The decision rests on which will best achieve the three primary objectives, the first of which is dropping the temperature of the drink to its proper serving temperature of 37-38˚F. The next is to physically mix the ingredients, and the third to add a measure of water, which softens the cocktail and facilitates the disparate ingredients to meld seamlessly.
Some argue that shaking a Martini with ice quickly achieves the objectives, as well as injecting lively, infinitesimally small air bubbles that enhance its mouth feel. Others insist that violently agitating a cocktail comprised solely of a spirit and an aperitif is overkill, and often results in an over-diluted drink.
In the final analysis, the decision hinges solely on the personal preference of the person receiving the cocktail, not that of the preparer. As to whether drinks like the Appletini, Chocolate Martini or Lindy’s Cheesecake Martini are really Martinis at all, the answer is no.
But why dally in the theoretical? If the cocktail looks and tastes delicious, and the guest holding the glass appears thoroughly satisfied with the result, does it really matter? —RP
Grand Marnier and Navan Natural Vanilla Liqueur will be hosting the 3rd annual Mixology Summit in Vail, Colorado from Sunday, April 5-7, 2009. Akin to the Olympics of mixology, 100 professional mixologists from around the United States will be hired as consultants for the event and help develop cocktails for use in national marketing programs. During the three-day event, participants will also have an opportunity to learn about the latest techniques and beverage trends from the most celebrated practitioners in American mixology.
If you have aspirations of breaking into the big leagues of mixology, this graduate-level program presents a singular opportunity to show what you’ve got. Applications are available at www.MixologySummit.com and being accepted through November 30, 2008. A panel of judges will evaluate applicants based on their industry experience, commitment to the profession and the quality of the recipes submitted.
Serving as host of the prestigious event is Steve Olson, author, consultant, spirits and wine expert and founding partner of Beverage Alcohol Resource (BAR). Joining Olson as co-hosts are a team of highly celebrated mixologists from around the country including Andy Seymour, Leo DeGroff, Jacques Bezuidenhout, Willy Shine, Aisha Sharpe and Jim Meehan.
Participants will have an opportunity to demonstrate their talent and cocktail expertise behind a fully stocked bar, as well as attend a number of educational seminars in which the host mixology experts will talk about the advanced mixology techniques and latest beverage trends.
The event will culminate with a gala dinner designed by Steve Olson as an educational journey of taste. The elegant four-course dinner will feature extraordinary Grand Marnier and Navan cocktail creations paired to perfection with the world-class cuisine.
Individuals selected to participate in the event will be paid for their services at the Summit, but are responsible for airfare/transportation and lodging costs. Those mixologists/consultants who fit the bill will be notified in late December 2008.
This high-profile event is tantamount to an open casting call and has launched a number of bartenders into national prominence. —RP
wellhelloroe asked: After reading all your generous responses to your tumblr,
I wonder which type of feedback you truly value (^_^). I know that everyone prefers something different, especially writer to writer. Would you rather to be praised or would you rather be given tips on how to improve from respected writers/mentors?
This is a fair question and I thank you for it.
As far as ‘true value’ goes, I prefer my own value system, which I might add is never a complete...